Privacy Policy

Your Privacy, Our Promise

We believe great adventures should come with great peace of mind. That includes how we look after your data.

If you've got time, we encourage you to read our full Privacy Policy below. But if you're just here for the essentials, here’s the fast-track version:

• What we collect: We gather personal details like your name, contact info, dietary needs, preferences, and emergency contacts - just what’s needed to plan your trip and keep you safe.
• Why we collect it: It helps us manage bookings, tailor your experience, keep you updated, protect against fraud, and support you if something goes wrong.
• How we protect it: We treat your data like your passport, kept safe, shown only when necessary, and never handed over lightly.
• Your rights: You can access, change, delete, or object to how we use your info anytime. Just drop us a line at help@virginadventures.com
• Cookies & tools: We use tech like cookies and analytics to make our website smoother and more helpful. You can choose how much of this you’re cool with.
• No kids allowed: Our trips, and this policy, are for grown-ups only (18+).

For all the juicy details, please scroll down and read the full policy when you have a minute -it’s written in plain English and worth your time. 

Hello, Trailblazer!

We get it - privacy policies aren’t the adrenaline rush you came here for. But just like packing the right boots, this stuff matters. At Virgin Adventures Limited, we’re all about adventures that leave you breathless (in a good way) - and data practices that don’t. Your privacy is sacred, and we treat your personal information like we would our favourite hiking boots: with care, respect, and zero tolerance for misuse.

Whether you're joining us on an epic journey, dropping by our website, or simply saying hello, this policy explains what info we gather, why we need it, what we do with it, and how you can stay in control.

When This Policy Applies

This Privacy Policy covers how we handle your personal information when you:

• Visit our website www.virginadventures.com
• Book an experience, sign up for our newsletters, or communicate with our team.
• Adventure with us in the wild, including on our trips, at events, or during in-person interactions.
• Use any of our services online or offline, basically, whenever you're engaging with us.

And yes, whether you’ve shared your information with us directly or we’ve received it via trusted third parties (like partners helping deliver your adventure), this policy applies.

Ok let’s break it down.

1. Who are we?

We’re Virgin Adventures Limited, an adventure travel company that crafts purposeful experiences and believes in changing business for good. We’re based in the UK, but we serve globe-trotters from all corners of the map.

This policy covers how we handle your info under the:

• UK GDPR (for UK residents)

• EU GDPR (for our EU friends)

• CCPA (for Californians)

• And any other laws that protect your privacy (because we’re fans of those too)

2. What data we collect (and why)

At Virgin Adventures Limited, we’re all about creating unforgettable experiences - and to do that, we sometimes need to know a bit about you. This section spells out what kind of personal information we collect, why we collect it, and how it helps us deliver the best possible service with that signature Virgin Adventures Limited flair.

What We Mean by “Personal Information”

“Personal Information” means anything that identifies you or could be linked back to you like your name, contact details, or travel preferences. If it relates to you as a real-life, living person (and not just an anonymous user), it probably counts.

You’ll share some of this info with us directly, when you book an adventure or get in touch with our team. Other times, we collect it automatically when you use our website or on-the-ground services. Either way, we take your privacy seriously and aim to use this information respectfully and responsibly.

Sometimes, It’s Sensitive (And We Treat It That Way)

So,depending on where in the world you are, certain kinds of information, like your health status, religious beliefs or sexual orientation, are classed as Sensitive Personal Information or Special Category Data. We’ll only collect and use this sort of data if:

• It’s required by law (for instance, for safety or public health reasons),
• You’ve voluntarily shared it with us (like requesting accessibility support),
• Or we’ve got your clear permission to do so.

If you don’t want to share this kind of info, that’s totally fine. It won’t affect your ability to book or enjoy one of our adventures (unless we need it for specific legal or safety reasons).

Here’s the Kind of Information We May Collect

• Name & contact details — Booking your trip, sending trip info, and staying in touch
• Passport/ID info — For travel logistics and compliance
• Dietary Requirements — To make sure we get on board with any allergies that you may have
• Shirt Size — to get you kitted out as part of the team
• Payment info — To secure your adventure (we don’t store this ourselves, our payment partner Stripe Payments UK Ltd does)
• Emergency contact — Safety first, always
• Travel preferences & medical info — To tailor trips to your needs and keep you safe
• Past trip history — To suggest new experiences we think you’ll love
• Website cookies & usage data — To improve your online experience
• Marketing preferences — So we only send you stuff you actually care about

Sometimes We Get Info from Others Too

We may also receive info about you from third parties, like travel partners, suppliers, or service providers. These might include details you’ve shared with them during bookings or interactions, which help us paint a fuller picture of your preferences and improve your experience with us.

When we combine that data with what you’ve already shared, it helps us tailor our adventures to suit you even better. Think of it as personalised service, powered by data, with your privacy fully respected along the way.

What’s Not Personal Info?

If we’ve stripped out anything that could link the data back to you (anonymised it) or grouped it in a way where individuals can’t be identified (aggregated it), then it’s no longer considered Personal Information under the law.

How We Use Your Info

We only use your Personal Information for reasons that make sense - and that help power your experience with Virgin Adventures Limited. Here’s what we do with it (and why):

To make your experience seamless
We use your details to handle things like bookings, payments, and making sure your adventure goes off without a hitch.

To create and manage your account
From login to preferences to making sure your profile is secure - we’ve got it covered.

To keep things personal
We use your info to tailor content, offers and adventures to your interests. That includes ads or messages on third-party sites or via email (but only with your consent, where required).

To spread the word and celebrate winners
If you enter one of our competitions or promotions, we may use your details to check your eligibility and contact you if you win.

To protect your adventure
We work hard behind the scenes to keep our site, services, and systems safe from fraud, abuse, and anything else that might spoil the fun.

To build something even better
Whether it’s testing features, researching new ideas, or improving what we offer, your data helps us shape the future of Virgin Adventures Limited.

To support you
We use your information to answer questions, solve problems, and improve the way we help, whether it’s through our team or on social media.

To meet legal requirements
Sometimes we’re required by law, regulation, or court order to use or share information, when that happens, we comply.

To prevent fraud and keep things fair
Your info helps us detect and prevent anything dodgy, illegal, or shady. We may also keep data that’s needed for ongoing investigations or disputes.

To run our business properly
Sometimes we need to use your info for what lawyer's call “legitimate interests.” In plain English: to run our business efficiently, make smart decisions, and continue offering amazing services.

If we ever sell or restructure
If there’s ever a big change (like a sale, merger, or reorganisation), your information might be part of what gets passed on, but only as needed and always under strict rules.

Or... if we told you we would
We’ll only ever use your info for what we’ve explained here, or for any other reason we clearly mention at the time we collect it.

3. Account-Related Emails: The Essential Stuff (and a Bit of Fun)

When you sign up for an Adventure and share your email with us, we may use it to keep you in the loop, whether it’s something important or just a little something exciting. We’ll always play by the rules (and your preferences), and where needed, we’ll ask for your consent first.

That means we might email you about:

• Essential service updates (like booking confirmations, security alerts, or legal notices).
• News and announcements.
• Trip reminders or adventure tips.
• The odd cheeky offer, competition, or personalised promotion, if you’ve said "yes please" to marketing.

For example, when you first sign up, expect a warm welcome in your inbox. And if we’re ever offline for a moment (say, for maintenance), we might drop you a heads-up.

Not Feeling the Emails?

No hard feelings. Every marketing email we send includes an easy unsubscribe link. You can click that anytime to change your preferences or opt out altogether.

Just a heads-up though: even if you opt out of marketing emails, we may still send you the important stuff about your bookings. It’s all part of keeping your adventure smooth and secure.

And if you email us directly? We may hang on to your message (and our reply) to help us keep improving and make sure nothing gets missed.

5. Our Legal Basis for Processing Your Information 

We’re committed to doing the right thing when it comes to your personal data, and that includes having a solid legal reason for every time we collect, use, or share it. Here’s what that looks like:

You’ve Given Us Permission (Consent)

Sometimes we ask you directly, like when we send marketing emails, use cookies, or collect special info (like dietary or accessibility needs). If we need your say-so, we’ll always ask clearly and let you change your mind anytime.

We’ve Got a Deal (Contractual Necessity)

If you’ve booked an adventure, or used our services, we’ll use your information to make good on that agreement, like processing payments, sending confirmations, or getting things ready for your trip.

It’s in Our Legitimate Interest (With Your Rights in Mind)

We might process your info to improve our services, keep things running smoothly, and help protect you (and us) from fraud or misuse. We always consider how it impacts your privacy and balance that carefully.

We Have to (Legal Obligation)

Sometimes we’re required by law to keep or share certain data, like for tax records, audits, or official requests from authorities. 

In Case of Emergency (Vital Interests)

In rare cases, like a health emergency, we may need to share your info to help protect your wellbeing or someone else’s. 

6. Who we share data with (and why)

We know your personal information isn’t just data, it’s part of your story with us. So, we only share it when there’s a good reason, a solid legal basis, and a whole lot of care. And when we do, it’s always with partners who are under strict instructions to keep your info safe, secure, and used only for the job at hand, not for anything else.

Here’s how that works in the real world.

We may share your info with trusted third parties to help run our business, power your adventure, or meet legal obligations. These include:

• Social Media Platforms
  If you interact with us through social, we may share basic info as part of that connection—for example, to personalise ads or messages you might see.
• Analytics Partners
  Like Google Analytics and others who help us understand how you use our Site, so we can make it even better.
• Adventure Partners (like travel providers, local guides, airlines)
  When you book a trip, we may need to share your info with the local crew, think local guides or activity providers, to get everything ready and keep you updated.
• Payment Providers
  We share necessary payment info with secure services that handle card transactions, process bookings, or manage refunds.
• IT & Tech Support Teams
  That includes cloud hosting, Wi-Fi providers, and the systems powering your booking or feedback journeys.
• Operational Support Partners
  These behind-the-scenes legends help with things like property management, point-of-sale systems, booking engines, payroll, and more, essential to keeping the show running smoothly.

In some cases, our partners may enrich the non-personal data we collect (like usage stats) by combining it with info from other trusted sources, just to help us understand trends or improve what we do. But whether it’s a system provider or a research tool, we always make sure they’re either bound by this Privacy Policy or a contract that’s just as strict.

The Bottom Line?

We never share more than we need to. We never sell your personal info. And we never forget that this data is yours, not ours. Every sharing decision is made with care, clarity, and your trust in mind.

7. When We Have to Share (The Legal & Business Stuff)

We are always a little rebellious but never reckless. Sometimes we may need to share your information if it’s required by law or to protect Virgin Adventures Limited, our guests, or others.

This could include:

• Responding to valid legal requests from government agencies or regulators
• Cooperating with law enforcement investigations
• Preventing fraud, identity theft, or harm

If this happens, we’ll let you know, unless the law says we can’t.

We only share what’s absolutely necessary, and we always handle these situations with the seriousness they deserve.

If There’s a Big Business Change

If one day Virgin Adventures Limited joins forces with another brand, restructures part of our business or passes the baton to someone new (think mergers, acquisitions, reorganisations, or asset transfers), your Personal Information might be part of that shift.

Here’s our promise:

• The new owners or partners will have to protect your data just like we do.
• They’ll only use it as outlined in this Privacy Policy or something just as robust.
• And while we may not be able to give you advance notice (because business moves fast), your rights and privacy protections will stay in place.

In short: your data won’t be left behind or left unguarded - whatever happens behind the scenes.

8. Your rights: you’re in the driver’s seat

Depending on where you live (hello UK, EU, US!), you have rights over your data. That includes:

• Accessing your data
• Correcting incorrect info
• Deleting your data (a.k.a. the “right to be forgotten”)
• Objecting to certain uses, like marketing
• Taking your data elsewhere (portability)
• Saying “no thanks” to automated decisions or profiling

To exercise any of these rights, just email us at help@virginadventures.com and we’ll get it sorted faster than a zip line descent.

9. Cookies (Just the essentials - for now)

At Virgin Adventures Limited, we like to keep things clear, simple and straight-up. Right now, we only use cookies that are strictly necessary to make our website work as it should. That means helping pages load, keeping things secure, and making sure your experience runs smoothly.

We’re not using cookies for marketing or analytics at this stage, but that might change in the future. If it does, you’ll be the first to know. We’ll always give you the choice and the controls to decide what you’re happy with.

No surprises. No nonsense. Just the tech we need to keep the adventure going.

10. Out There on the Web 

While you’re exploring our site, you might come across links that take you elsewhere, maybe to our partners, our social media pages, or other third-party sites. Just so you know: once you click away, you’re stepping outside the Virgin Adventures Limited playground.

We’re not responsible for the content, features, or privacy practices of those other sites. They do their own thing, with their own rules, and that includes how they collect, use, and store your personal information.

So, if you visit a third-party Site from a link on ours, make sure you’re happy with their privacy policy and terms of use. Your data on their site? It’s governed by their policies, not ours.

In short: we link out to great places, but what happens there, stays there (and is their responsibility, not ours).

11. How we keep your info safe

We’ve got all the technical and organisational safeguards you’d expect (encryption, secure servers, access controls) plus a no-nonsense internal policy on keeping your data protected and private.

Only trained team members get access, and only when they need it.

12. How long we keep your info

We only keep your data for as long as we need it to:

• Plan and deliver your trip
• Stay in touch (if you’ve opted in)
• Meet legal or regulatory requirements

Once we no longer need it, we either delete it or anonymise it so you can’t be identified.

13. Kids, This One’s Not for You

Virgin Adventures Limited is made for grown-up explorers. Our website, services, and experiences aren’t intended for anyone under 18 and we don’t knowingly collect personal information from anyone who is.

If you’re a parent or guardian and think your child may have shared personal info with us by mistake, please get in touch. We’ll do our best to delete it as quickly and carefully as possible.

Think this might have happened? Drop us a line at help@virginadventures.com and we’ll take care of it.

14. Keeping You in the Loop (Privacy Policy Updates)

Just like your adventures, privacy laws and digital standards evolve which means our Privacy Policy may change from time to time too.

If we make any big updates, we’ll give you a heads-up. That might be through:

• A notice on our website
• An email to your account address
• Or another reasonable way to make sure you see it

We recommend checking this page every now and then to stay in the know. When we update the policy, the “last updated” date will be logged and visible.

By continuing to use the Site after those updates go live, you’re agreeing to the latest version. But don’t worry, we’re always working to make sure your information is treated with the same care, clarity, and respect we’ve promised from the start.

15. Got questions? Comments? Campfire stories?

We’re all about keeping things open, honest, and easy to understand, especially when it comes to your personal info. So, if you’ve got questions, comments, or concerns about this Privacy Policy (or how we handle your data), we’re here to help.

Reach out anytime:

Web form: www.virginadventures.co.uk

Email:hello@virginadventures.co.uk

Mail us: Virgin Adventures Limited, Whitfield Studios, 50A Charlotte Street, London, W1T 2NS

We’re committed to responding promptly and transparently.